- 10/15/22 2:03 PM
- hamed
Online marketing is a method in which web-based channels are used to spread the message about the company’s brand, products or services to potential customers.
In this section of Ernahost articles, we want to talk a little more about email marketing.
The methods and techniques used in online marketing include email, social networks, advertising on screens, search engine optimization or SEO, Google Ads and other such things.
The purpose of online marketing is to sell more products and services.
The purpose of this marketing method is to reach potential customers. Online marketing or online marketing is different from traditional marketing. In the past, marketing was done in a traditional way, which included the use of media such as television and radio, advertising billboards and print ads.
Today, any person who owns a business online or offline can achieve a favorable result by setting up a website and creating campaigns to attract customers with little or no cost.
Advantages of online marketing
- Reducing traditional marketing and advertising costs
- More communication with customers
- Improving customer service
- Possibility of 24-hour advertising
- Quickly share content with others
- Having user comments
- Saving time
- And …
The most important part of online marketing is digital marketing. In fact, in order to get better results, products and commercial brands should be advertised in a logical and correct way. Customers should get to know the brand name of products and services better. Also, sufficient information about the features, benefits and how to use products plays a big role in how customers make decisions and buy. Digital marketing is prioritized for better sales of products through which customers can be persuaded to buy.
What tools do we use for online marketing?
- Email marketing
- pay per click (ppc)
- Video marketing
- Influencer Marketing
- content marketing
- Cooperation in sales (affiliate marketing)
- search engine optimization (seo)
- Marketing through social networks (media marketing)
- Google AdWords
- And …
Three factors play a vital role in online marketing:
- electronic commerce
- Websites
- Digital marketing
How to do online marketing
The first step to starting online marketing is to assess your goals and make sure they are measurable. Do you want 200 new customers to register on your site? Are you planning to produce 2000 new products and sell them B2B? Create an email advertising campaign with 20,000 emails? Objectives must be clearly stated and measurable.
Online marketing is done according to the business topic. This means that online marketing is not done in the same way in all activities and companies.
Providing useful information to consumers is considered one of the most important components in all online projects.
Also, managing the communication system with customers has a great impact on the success of online marketing.
In order for organizations to be able to analyze or measure their plans and success rates, they need key performance indicators, but what characteristics should these indicators have and how should we create them?
In order for key indicators to perform properly, these indicators must be smart, but what does being smart mean and why?
Smart indicator
The best way to create and evaluate goals is to use the smart index. Smart means intelligent. But in fact, its letters are the beginning of the following words:
- Specific
- Measurable
- Achievable
- Realistic
- Time_bouded
Smart index
- The goal must be clear.
- The goal must be measurable.
- The goal must be achievable.
- The goal must be in line with reality.
- The goal should have a time limit, for example a year or two weeks.