What is SEO?

What is SEO? Learn complete information about SEO in this article.

SEO stands for search engine optimization, SEO is the process of optimizing websites and web pages to get free organic traffic from search engines like Google.

Imagine that Google is a file system in a library, the library has several billion books with several trillion pages, for example, you want to find something about website design and you search for it in Google, then Google will search among these books and the page It will pull out those that have this keyword or words that are almost related.

But as you know, the search results are not shown randomly, first Google tries to show you the most relevant result, mainly we don’t need to go to the second page of the search results, no one knows exactly how these algorithms work or exactly what factors It is considered to rank a page.

We know the common Google ranking factors, so we are able to make optimizations, so your work is two-part:

Necessary steps for SEO and site optimization

1. Make it easy for the search engine to understand the topic of a page and generate content that matches the user’s search intent
2. We have to show Google and other search engines that the page deserves to be ranked.

What are the goals of SEO?

• Increase website visits and traffic
• Branding
• sales increase
• Increase and improve site ranking

What do Google algorithms include?

• Technical
• On page seo
• Off page seo
• search console

In order for you to be number one on the first page of Google results, you must perform three steps in a targeted and professional manner.

Steps required to do SEO

1. technical seo
2. on-page-seo
3. off-page-seo

What is technical SEO or technical SEO?

Technical SEO is one of the subsets of SEO and the behind-the-scenes elements are related to increase the natural (organic) traffic of your website. These elements include site architecture, mobile optimization and page loading speed. This aspect of SEO may not be given much attention, but you should know that technical SEO is very important.

Technical or technical SEO is the optimization of the technical aspects of the website to improve the ranking in search engines. Improving website speed, website structure for crawling and making it understandable for search engines is one of the main and very important parts of technical SEO. It can be said that technical SEO is a part of internal SEO, because it is used to improve elements on the website page in order to get better rankings in search engines.

The first step to improve technical SEO is to understand what situation you are in. For this, you need to check the performance of the website well. The second step to improve technical SEO is planning to fix problems.

Many experts divide SEO optimization into three groups. In general, internal SEO is related to the content of pages, external SEO is related to the credibility and popularity of your pages in terms of other websites, and technical or technical SEO is related to elements such as website structure and page loading speed.

on page seo

Internal SEO or (on page seo) is related to the content of web pages. This content tells search engines and readers what topic is mentioned on your page.

Among the elements of interest in internal SEO, we can mention the alternative text of images (Image alt text), the amount of use of keywords, Meta Description, H1 tags, URL selection and internal links. You should pay close attention to all internal SEO techniques, because its elements can be seen in the appearance of your website.

off page seo

External SEO or (off-page-seo) tells search engines how popular, valid and useful your website is based on the votes of other websites (backlinks).

Technical SEO is very complex and can be divided into smaller parts for ease of working with it.

We can divide all technical SEO into five parts:

• crowlability
• Indexability
• Accessibility
• Rankability
• clickability

Crawlability checklist in technical SEO

“Crawlability” is one of the principles of technical SEO strategy. Search engine bots crawl your pages to learn about website content. If any obstacle stops the bots from crawling, the bots will not be able to “index” or rank your pages.